Searchable: Is Your Brand Even Visible Inside ChatGPT?

A founder conversation about the blind spot every marketing team now has: traditional SEO dashboards have gone dark on a growing share of real customer discovery.

Searchable came up in a founder conversation about a problem every operator I talk to is now quietly worried about. Traditional SEO dashboards are going dark on a growing share of real customer discovery, because that discovery is happening inside ChatGPT, Perplexity, and Google AI Overviews rather than on a ranked page of blue links.

The founders came out of SEO and agency backgrounds. They built the tool they said they wished existed when clients kept asking "are we even mentioned in ChatGPT?" and nobody had a defensible way to answer. That origin matters, because the category is currently full of dashboards built by people who have never had to defend a number to a CMO.

What the Product Does

Searchable is an AI search visibility and analytics platform. It tracks how often and how favorably a brand is mentioned or cited across ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot, then converts that into actionable output: content briefs optimized for AI citation, technical and schema fixes for crawlability, and competitive gap analysis showing where a competitor is being cited instead of you.

The company reports 12,000+ users and cites customer results including a 40% visibility increase, a 206% share-of-voice improvement, and over £1M in qualified pipeline attributed to AI-search-driven traffic. It integrates with Google Analytics, Search Console, HubSpot, and Salesforce, which is the part that matters most: tying visibility back to leads and revenue rather than reporting mention counts in isolation.

This is the first real category of tooling built specifically for generative engine optimization, sometimes called answer engine optimization. The discipline barely existed eighteen months ago and now determines whether a brand appears when someone asks an assistant a buying question instead of typing it into Google. Legacy SEO tools were never built to answer that, and the blind spot is exactly what Searchable fills.

The Competitive Picture, With Real Numbers

Two names come up constantly alongside Searchable: Profound, the enterprise incumbent, and Peec AI, the accessible challenger. The published pricing tells you a lot about each company's strategy.

• Profound starts at $99/month, but that entry tier covers ChatGPT only, one region, and a single seat. Multi-engine coverage, data exports, and content generation sit behind the $399/month Growth plan.
• Peec AI starts at roughly €89 (about $103) and includes three engines of your choice, unlimited team seats, unlimited regions, plus exports and optimization recommendations at the entry tier.
• Searchable leads with a 14-day Pro trial with no card required, and differentiates on a dedicated AI agent that learns your brand voice, products, and goals rather than issuing generic recommendations.

The structural pattern across the category is that Profound gates real functionality behind its mid tier while Peec includes most of it at entry pricing. Searchable's bet is different: rather than competing purely on price-per-feature, it positions closer to a strategist than a dashboard. Whether that premium holds depends entirely on whether the recommendations are genuinely brand-specific, which is the thing you should test during the trial rather than take on faith.

What I Would Actually Do

GEO tooling is roughly where SEO tooling was in 2005. Useful, moving fast, and not yet standardized enough that any single vendor's numbers deserve to be treated as ground truth. Here is how I would weigh it.

• If budget is the binding constraint and you need multi-engine coverage plus team access immediately, Peec's structure is hard to beat. You get exports and recommendations at entry pricing that Profound reserves for a tier four times the cost.
• If you want content generation and briefs in the same platform as your tracking, Searchable and Profound both offer it. Treat AI-drafted content as a first draft requiring real editorial work, not a publish button. Answer engines increasingly discount thin, unedited AI content in citations.
• Regardless of vendor, fix your structured data and content architecture first. All three platforms agree on this. The tool diagnoses the problem; it does not repair your site's crawlability for you.
• Test the recommendations during the trial against something you already know is true about your brand. If the output reads like it could apply to any company in your category, you are paying for a dashboard, not a strategist.

This is the class of tool I used when auditing my own site's AI-search readiness. The most valuable output was not a visibility score. It was finding the specific technical gaps that made the site harder to cite than it needed to be, which is work you can do once and benefit from indefinitely.