Cell Digital · 2025
Anker: DTC site rebuild, CRO and TikTok
Anker · Case study
97.08M
creator impressions across 156 creators
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Creator, Website, Affiliate
- When
- Cell Digital, 2025
- Platforms
- TikTok
The brief
DTC growth for a consumer electronics brand.
What I did
- 01Rebuilt the DTC site for speed with a one-page checkout
- 02Launched a creative TikTok campaign and an affiliate program for tech bloggers
Results
- 97.08M
- impressions from KOL/KOC creator content
- Source: docs/proof-bank-20261101.md (PUB: Xark deck Anker case)
- 156
- creators
- Source: docs/proof-bank-20261101.md (PUB: Xark deck Anker case)
- 2x
- DTC revenue
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +35%
- conversion rate
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 10M+
- TikTok views
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 15%
- of MRR from affiliate
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
Platforms
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