Cell Digital · 2024
TCL: Paid media, CRO and 300+ affiliate rollout
TCL · Case study
+150%
eCommerce revenue in 6 months, with 3x ROAS
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Paid media, Affiliate, Website
- When
- Cell Digital, 2024
- Platforms
- Meta, Google, Amazon
The brief
Full-funnel growth for a global consumer electronics brand.
What I did
- 01Unified Meta, Google and Amazon spend into one plan
- 02Redesigned category and product pages with A/B tests
- 03Built a global affiliate program of 300+ partners across North America, Europe and Asia
Results
- +150%
- eCommerce revenue in 6 months
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 3x
- ROAS
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +43%
- conversion
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 15%
- of revenue from affiliate
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +8.3%
- Q1 2026 GMV
- Source: docs/proof-bank-20261101.md (PUB: Xark deck TCL case)
Platforms
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