Barron Zuo
Cell Digital · 2025

Jackery: Seasonal paid media and affiliate relaunch

Jackery · Case study
Jackery website homepage
4x

seasonal campaign ROAS

Screenshot of the brand’s own website.

Type
Client work
Job types
Paid media, Affiliate
When
Cell Digital, 2025
Platforms
YouTube, CTV, Amazon

The brief

Seasonal growth for a portable power brand.

What I did

  1. 01Restructured full-funnel paid media (YouTube pre-roll, Connected TV, programmatic retargeting, Amazon Ads)
  2. 02Relaunched the affiliate program with tiered bonuses and co-branded landing pages

Results

4x
seasonal campaign ROAS
Source: celldigital.co published case (content/portfolio/pf_desc.json)
+200%
affiliate revenue growth
Source: celldigital.co published case (content/portfolio/pf_desc.json)
+65%
Black Friday revenue YoY
Source: celldigital.co published case (content/portfolio/pf_desc.json)

Platforms

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