Cell Digital · 2024
UREVO: Affiliate and CTV advertising for home fitness
UREVO · Case study
6x
ROAS on performance-based Connected TV
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Paid media, Affiliate
- When
- Cell Digital, 2024
- Platforms
- CTV
The brief
Affiliate and Connected TV for a home fitness brand.
What I did
- 01Rebuilt the affiliate lifecycle with tiered commissions
- 02Ran performance-based CTV with trackable links and promo codes
- 03Aligned one seasonal promo calendar across TV, web and affiliate
Results
- 6x
- CTV ROAS
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +150%
- affiliate orders in promo months
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +40%
- Black Friday revenue YoY
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
Platforms
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