Cell Digital · 2023
Bluetti: DTC site rebuild and full-funnel paid media
Bluetti · Case study
3.5x
overall ROAS from one full-funnel plan
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Website, Paid media
- When
- Cell Digital, 2023
- Platforms
- YouTube, CTV, Google, Meta
The brief
DTC site and paid media for a portable power brand.
What I did
- 01Rebuilt the site with interactive spec comparisons and a three-step checkout
- 02Unified YouTube, CTV, Google Shopping and Meta ads in one full-funnel plan
Results
- 3.5x
- overall ROAS
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 2x
- online revenue in Q1
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +38%
- site conversion
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- +20%
- average order value
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
Platforms
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