Cell Digital · 2025
Govee: TikTok creator program for smart lighting
Govee · Case study
150+
micro and mid-tier creators recruited
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Creator
- When
- Cell Digital, 2025
- Platforms
- TikTok
The brief
Creator seeding for a smart lighting brand.
What I did
- 01Recruited 150+ micro and mid-tier gaming, room-tour and lifestyle creators with creator kits and tracked affiliate links
- 02Seeded a room-challenge hashtag for user-generated content
Facts
- 150+
- gaming, room-tour and lifestyle creators recruited
- Source: celldigital.co published case (content/portfolio/pf_desc.json) (scope line, no outcome figures published)
Platforms
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