ohBeauty: 3.5x ROAS from a 90-day content-first affiliate build
ohBeauty · Case study
3.5x
ROAS from a 90-day content-first affiliate build
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Affiliate, Creator
- When
- Not dated
- Platforms
- Impact
The brief
A new entrant in saturated U.S. skincare with no affiliate presence.
What I did
- 01Built the full program in under 90 days: beauty bloggers, derm-adjacent review sites and 10K to 100K micro-influencers, with commissions weighted toward content
Results
- 3.5x
- ROAS ahead of paid-social benchmarks
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 100+
- publishers in 90 days
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 40%
- lower blended CAC than paid social only
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
Platforms
Need something like this?
Send the brief and I will tell you which of these cases is closest.
Similar cases
Anker · Case study
97.08M
creator impressions across 156 creators
DTC site rebuild, CRO and TikTok
CreatorWebsiteAffiliateCell Digital · 2025
Levoit · Case study
7.2M
influencer impressions from 200+ creators
Affiliate, content and influencer engine
AffiliateCreatorCell Digital · 2023
Renpho · Case study
+270%
affiliate revenue growth
Creator affiliate program and SEO health hub
AffiliateCreatorCell Digital · 2023