Cell Digital · 2023
Piccopilot: Influencer affiliate and onboarding growth
Piccopilot · Case study
+230%
monthly app installs in 4 months
Screenshot of the brand’s own website.
- Type
- Client work
- Job types
- Affiliate, Creator
- When
- Cell Digital, 2023
- Platforms
- YouTube
The brief
App growth for an AI content tool.
What I did
- 01Recruited YouTube productivity creators as performance-based affiliates
- 02Designed an in-app double-sided referral program
- 03Redesigned onboarding
Results
- +230%
- monthly app installs in 4 months
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 30%
- of new sign-ups via referral
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- 35% to 60%
- 14-day activation
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
- -40%
- CAC
- Source: celldigital.co published case (content/portfolio/pf_desc.json)
Platforms
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